33 Ways Not to Screw Up Your Business Podcast

By Alastair McDermott

This book is for business leaders & entrepreneurs who want to start a podcast that achieves these goals, without screwing it up.

By Alastair McDermott

It includes in-depth coverage of 33 crucial elements for every business podcast. You’ll discover:

three critical strategic mistakes to avoid with your podcast
the best and worst podcast formats for business
how your business goal completely changes the type of guest you should invite
the rookie mistake many business owners make with podcast workflow
how to make a bland office sound like a professional recording studio

If you’re ready to create an effective podcast that achieves your business goals, read this book.

About Alastair McDermott

Alastair McDermott helps “best-kept secret” experts & consultants to rapidly build authority by leveraging the power of podcasting so that you can command premium fees, cherry-pick the best projects, get off the gilded-hamster wheel of hourly-rate work, and never have to suffer a bad-fit client again!

Alastair is an author, consultant & business coach who hosts The Recognized Authority Podcast, The Specialization Podcast, and the Accelerating Your Authority Podcast.

Alastair got into digital marketing and business when built his first website on GeoCities in the before-time of 1996 – he has been hooked on websites ever since.

Alastair left a “safe” corporate job in early 2007 to start and grow his first business during the worst recession in modern history – that was a wild ride.

Along the way he co-founded several start-ups, some of which were mildly successful, and he has written a book called “Running a Website with WordPress”.

His podcast and email list is called “The Recognized Authority”. You can download his free book “How to Sound & Look Good on Zoom & Podcasts” from SuccessStore and Amazon.